RESOURCE HUB  

You can't be everything to everyone, and if people need more than three seconds to figure out how you help them, they'll move on. Day 1 is about getting clear on the before-and-after your idea creates: what people think, feel, and do differently because of you. You'll fill in the sentence every known name can finish: "After people hear me, they will ___." By the end of Day 1, you'll have your Transformation Promise, the one thing you want to be known for.

Your Transformation Promise is where you're taking people. Day 2 is about what they need to believe to get there. You'll work through five questions (what do they need to understand, believe, do, know, and feel?), pull out the central theme, and lock in your Core Belief: "If someone can understand ___, then they can ___." By the end of Day 2, you'll know the one belief your whole idea rests on.

Now that you have the transformation and the belief, it's time to build the container. You'll see the six ways big ideas get taught (the Rule, the Analogy, the Mantra, the Shift, the Method, and the Reframe) with examples from Mel Robbins, Glennon Doyle, and StoryBrand, and figure out which one fits your idea and how you naturally teach. By the end of Day 3, you'll have the shape of your signature framework.

Ideas spread because they have names. You'll break down why "Good Inside," "5 Second Rule," and "Atomic Habits" stick, then run your own through three tests: Can someone remember it tomorrow? Can they tell a friend? Can they picture it immediately? By the end of Day 4, you'll have an ownable title and a framework you can carry into content, a workshop, a podcast, a book, a keynote, or a TEDx talk.

Live Framework Feedback with Dr. Kristine Sickels

Kristine is the CEO of Mic Drop, spent twenty years as a marketing executive for a $2 billion brand portfolio (Rubbermaid, Crockpot, Calphalon, Mr. Coffee), and just wrote a book built on a framework of her own. She knows what makes one hold up.

Submit the framework you built on Day 4 and Kristine reviews as many as she can, live.

More information coming soon!